Search engine optimisation (SEO) is about giving search engines the most relevant and accurate information about your website so that it can be found easily on search engines, such as Google, Bing and Yahoo and the easiest way to improve your SEO results, is to perform an SEO Analysis. Visibility in search results is key to driving traffic to a site. The more visible a site is, the more people see it, and the more visitors you get. In this article, we’ll take you through everything you need to know about analysing your website’s SEO performance.

Read on to learn how to carry out a simple SEO analysis and monitor and understand your website’s current standing with search engines.

SEO Analysis: How Do You Analyse Your Website’s SEO Performance?

The first step in analysing your website’s SEO performance is to set up a baseline. This will give you something to compare as you make changes to your website. The first thing you should do is take a look at your website’s analytics. You can use analytics to track traffic, user behaviour, and SEO performance. Here are some key metrics to watch:

Unique Visitors: This is the total number of individual people who visit your site.
Pageviews: The total number of times people have visited a page on your site.
Time on Site: The average amount of time people spend on your site.
Bounce Rate: The percentage of people who visit one page and then leave.
New Visitors: The number of people who have never visited your site before.
Organic Traffic: The percentage of your traffic that comes from search engines.

Check Your Website’s SEO Performance on Google Analytics

One of the easiest ways to monitor your website’s SEO performance is to check your analytics. Google Analytics is a free tool that allows you to track the number of visitors coming to your website, where they’re coming from, how long they stay, and what content they’re viewing. By tracking these key metrics, you can identify areas for improvement and make changes to your website that will help it rank higher. To check your website’s traffic with Google Analytics, scroll down to the “Audience” section and click “Overview.” Here, you’ll see your website’s traffic and you can filter by date, language, country, city, browser, operating system and more.

Monitor Keywords with Google Search Console

Another way to measure your website’s SEO performance is to monitor your keywords in Google Search Console. Google Search Console is a free tool that helps you monitor and improve your website’s SEO. It offers various reports that will help you track and monitor your website’s SEO performance. You can use Google Search Console to monitor the keywords people are using to find your website. This will help you identify the keywords that are bringing the most traffic to your site. To check your website’s SEO performance with Google Search Console, go to “Performance” and click “Queries.” Here, you’ll see a list of all the keywords that have led people to your website. This will let you know which keywords you should try to rank higher for in the future.

Track Organic Traffic with Google Analytics

Another way to measure your website’s SEO performance is to track your organic traffic with Google Analytics. To do this, you’ll need to log into your Google Analytics account and click “Traffic” in the left-hand menu. You’ll see a list of all of the websites that have sent traffic to your site. Scroll down to the “Source/Medium” section and click “Organic.” This will show you the number of visitors that came to your site from a search engine.

Summing up

SEO is extremely important for any type of business and SEO analysis is just the first step to generating consistent, good-quality traffic that converts using Search Engine Optimisation.

Looking for an SEO Company to generate more traffic to your website? Speak to our team about our SEO services now.