Landing Page Creation and Conversion Rate Optimisation



Increase in conversions.


Decrease in cost per click (CPC)


Increase in Click Through Rate (CTR)

How we did it

Samaritan’s Purse is an international relief and development organisation that works through local churches to proclaim and demonstrate the love of God amongst communities in Africa, Eastern Europe and Central Asia.

Every year, Samaritan’s Purse run their Operation Christmas Child campaign, which provides children in need with shoeboxes full of donated gifts, spreading Christmas joy across the globe.

Samaritan’s Purse tasked us with increasing the conversion rate on their existing landing pages, which would increase their donations, therefore they would be able to donate more shoeboxes.

We created two landing pages and split their existing paid campaigns, which we were already running, between the two landing pages, creating A/B tests, which we then optimised.

This increased conversion rates by 6.62%.


Conversion Rate.


Conversion Rate.

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