The Wellness Brothers
Boosting Online Sales by 28% for The Wellness Brothers
Objective
The Wellness Brothers, a leading e-commerce platform specialising in premium, own-brand supplements across the UAE, sought to accelerate their digital growth. Despite a strong and loyal customer base driving steady sales, the brand faced challenges in scaling beyond its existing revenue stream. Their primary goal was to increase online sales by 10%.
Strategy
Collaborating closely with The Wellness Brothers’ internal marketing team, we implemented a data-driven, omni-channel strategy designed to quickly and cost-effectively amplify their online presence. Leveraging advanced targeting and segmentation techniques, we deployed integrated campaigns across Meta Ads and Google Ads to engage high-intent audiences interested in health, supplements, and lifestyle products. Our holistic approach combined audience insights, performance metrics and agile optimisation to ensure maximum impact.
Results
Within just one month, our tailored strategy delivered outstanding results, surpassing The Wellness Brothers’ initial expectations. We achieved a 28% increase in online sales, significantly exceeding the 10% target. Additionally, we drove a 4% increase in total orders and boosted the average order value by 23%. This performance not only outpaced the brand’s original goals but also demonstrated the power of a well-executed, data-backed digital marketing approach in driving sustained e-commerce growth.
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