How we did it

NHS Birmingham & Solihull Mental Health Trust were looking to promote their first ever recruitment fair. To ensure high visibility and capture individuals actively seeking information, they asked TMH Digital to manage their paid advertising campaigns across Facebook, Instagram and Google. By utilising relevant keywords and targeting users searching for mental health-related careers or job opportunities, the ads appeared on Google at the exact moment users were searching for these keywords, whilst we were targeting people who may be interested in the recruitment fair, using Facebook and Instagram’s cutting edge targeting capabilities. Eye-catching visuals, informative content, and clear calls-to-action were utilised to engage users and encourage them to attend the recruitment fair. The successful recruitment campaign demonstrated the power of comprehensive planning and the effective utilisation of various digital marketing channels. The turnout of 1,400+ people at the recruitment fair highlighted the campaign’s effectiveness in generating interest and attracting individuals passionate about mental health professions, in just 3 weeks. This accomplishment stands as a testament to the importance of a well-executed digital marketing strategy in achieving recruitment objectives.