How we did it

Keep Wales Tidy is a charity working across Wales to protect our environment for now and for the future. Their work ranges far and wide – from practical action and environmental education, to setting standards for parks and beaches.

Keep Wales Tidy approached us to help them increase the visibility of their cause and encourage people to pick up their litter.

After extensive strategising, we confirmed that the best way to generate awareness and website traffic, would be to run a bespoke multi-channel, paid digital marketing campaign across Facebook, Instagram, YouTube and TikTok.