Mövenpick Hotels and Resorts

How we generated a 4,266.67% ROAS for one of the leading hotel brands

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paid social agency

Objective

Mövenpick Hotels and Resorts is a Swiss hotel management company, with history dating back to 1948, with 80+ hotels and 16,000+ employees around the globe.

Mövenpick Hotels and Resorts is part of Accor, the world leading hospitality group with 5,000+ hotels globally.

Mövenpick Hotels and Resorts was aiming to increase online bookings for their staycation campaign by 2%.

Working alongside the internal marketing team, we created and executed a detailed strategy to ensure that Mövenpick Hotels and Resorts would achieve their KPIs, using Google Search Ads, YouTube Ads and Meta Ads.

Results

Our primary measure of success was the number of “staycations” that were booked via the website, which we track against our target. 

In just three months, we were able to increase the Staycation bookings by 12.32%, reduce the average cost per click by 62% and our campaign was generating an impressive 4,266.67% return on ad spend.

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